NEW ‘CLUTCH SOCIETY’ WILL CELEBRATE THE CUSTOM MOTO

CULTURE AT 2020 TORONTO MOTORCYCLE SHOW

Show Partners with Moto Community Leader Dan Lim of The Moto Foto

TORONTO (November 27, 2019) – The Toronto Motorcycle Show presented by NFP, today announced a new major feature called Clutch Society, that will celebrate the best of the indie custom motorcycle culture when the show rides into the Enercare Centre, Exhibition Place, February 21-23.

Inspired by the distinct gritty, rugged and raw feel of the home garage, Clutch Society will be THE gathering place at the show, where riders of all levels, riding styles and backgrounds can refuel with friends, while checking out amazing custom bikes and connecting with builders, indie brands and artists. In true custom-style, it will reflect the “built by hand and bought with pride” philosophy, with an authentic and grassroots approach that enthusiasts can experience together, while they hang out, order a drink, talk bikes and get revved up for the next riding season.

The GTA is one of the main hubs for this new wave of riders in Canada, and the Toronto Motorcycle Show has partnered with one of the community’s leaders to bring Clutch Society to life – Dan Lim of The Moto Foto.
A professional fashion and lifestyle photographer, and avid member of the Toronto moto scene, Lim will bring his spirit and passion for the culture and community to this new show-within-a-show concept.

“Clutch Society will be a motorcycle culture gathering place. We want to introduce and share our vibrant, inclusive, and friendly moto community with other GTA and Southern Ontario motorcycle enthusiasts who may not know about it,” said Lim, who has traveled the world capturing the essence of motorcyclists, and their authenticity, love for the community and their bikes. “We’re going to create a social experience that highlights some of the best of this lifestyle in a welcoming, fun, chill and engaging environment. It’s going to be something very different, and you’ll know it when you walk into Clutch Society.”

The custom motorcycle scene is trending across Canada and its popularity shows no signs of slowing down. Manufacturers, independent builders, lifestyle brands and artists are all introducing new bikes, new concepts, new gear and new accessories to this growing demographic of riders, who don’t mind getting their hands dirty in order to build a special kind of ride, suited to their unique tastes and preferences.

“The Toronto Motorcycle Show has earned its reputation as the only manufacturers’ show in Ontario, showcasing the new models and features for riders of all ages and experience. But at the same time, we recognize that the market is hungry for even more, and this desire for change and evolution is the driving force behind this new initiative,” said Toronto Show Manager, Neil Fardy. “Clutch Society will expand our reach and appeal to an even broader audience of enthusiasts. We’re absolutely thrilled to be working with Dan Lim and The Moto Foto to create this unique urban Toronto concept for the GTA riding community. His vision, creativity, professionalism, and connections make him the perfect fit and ideal partner to bring Clutch Society to life.”

Featuring the largest display of 2020 new model motorcycles, scooters, ATVs and side-by-sides, the show’s brand line-up includes Aprilia, BMW Motorrad, Can-Am, Harley-Davidson, Ducati, Honda, Indian, Kawasaki, KTM, Moto Guzzi, Piaggio, Suzuki, Triumph, Vespa and Yamaha.

Enthusiasts will also find the latest in riding apparel, accessories, touring destinations, and other exciting motorcycle lifestyle features like the Yamaha Riding Academy for Kids, “How To Ride” Skills Demos, motorcycle stunt shows, the OPP’s Golden Helmets precision riding team, and She Rides Night – a Friday evening celebration of women who ride, with half-price admission for females after 5 pm. Friday night parking is free for all after 5 pm.

Show hours are:

  • Friday, February 21 noon – 9 pm
  • Saturday, February 22 10 am – 8 pm
  • Sunday, February 23 10 am – 5 pm

Show admission is:

  • Adults (15+) $20
  • Seniors (65+) $15
  • Youths (6-14 years) $12
  • Family Pass (2 adults, 2 youths)  $48
  • She Rides Night $10 (for women after 5:00 pm, Friday, Feb. 21)
  • Children 5 & under are admitted free with adult paid admission.

Visit www.torontomotorcycleshow.ca for more info and to order tickets.

The Toronto Motorcycle Show presented by NFP, is produced by Power Sport Services.

PDF format news release, Clutch Society logo and photos are available on Google Drive here: http://bit.ly/2QXmKD4 )
Photo credits:  The Moto Foto | Dan Lim

ABOUT DAN LIM AND THE MOTO FOTO

Dan Lim, the man behind The Moto Foto, utilizes years of experience as a professional photographer to share a unique insight through his lens and into the moto life. Being an avid member of the Toronto moto scene, he showcases the spirit, culture and community of those he shares the road with. From the builders to the riders, the shared passion for the lifestyle is what brings them together and this is what The Moto Foto portrays.

With his contagious enthusiasm and passionate contribution to the Canadian motorcycle community, Dan’s involvement goes far beyond the click of his shutter. [The Moto Foto]

ABOUT NFP

Our presenting sponsor is NFP, a leading brokerage and advisor throughout North America and across the globe. A part of NFP, Dalton Timmis Insurance Group brings motorcycle insurance expertise and innovative specialty insurance to Canada through its Home for Chrome Motorcycle division, and commercial, transportation and personal insurance divisions. Dalton Timmis Insurance was ranked the #1 broker in Canada by Insurance Business in 2016 and 2017 – excellence united with global reach and expanded offerings under the NFP name.

ABOUT POWER SPORT SERVICES

Power Sport Services (PSS) is a wholly-owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV). PSS owns and produces six premiere motorcycle and ATV shows held in Calgary (Jan. 10-12), Edmonton (Jan. 17-19), Vancouver (Jan. 24-26), Quebec City (Feb. 7-9), Toronto (Feb. 21-23) and Montreal (Feb. 28-Mar.1).

Toronto Show Public Relations
Jerry Priddle
jerrypriddle@accelmc.com
(905) 554-9491 (office)
(416) 312-9491 (mobile)

Toronto Show Manager
Neil Fardy
neil@powersportservices.ca
905-752-1158 (office)

Power Sport Services
Motorcycle Moped Industry Council
Canadian Off-Highway Vehicle Distributors Council
David Grummett, Director of Communications
dgrummett@mmic.ca
(416) 491-4449 (office)
1-877-470-6642 (toll-free)